Make.com pricing looks simple on the surface. Four plans. One free tier. Costs that seem almost too low for what the platform delivers. But the credit-based billing model introduced in August 2025 changed how Make.com actually costs money in practice, and most agencies are still calculating their budgets the wrong way.
This guide covers Make.com pricing in full for 2026: every plan, how credits actually work, what you will really spend at different usage levels, how it compares to Zapier, and an honest verdict on whether Make.com is worth it based on real agency automation workflows.
Make.com Pricing Plans: The Full 2026 Breakdown
Make.com offers five plans in 2026. All prices below reflect annual billing, which saves approximately 15 to 20 percent compared to monthly billing.
| Plan | Annual Price | Credits Per Month | Active Scenarios | Best For |
|---|---|---|---|---|
| Free | $0 | 1,000 | 2 | Testing and learning |
| Core | $9/month | 10,000 | Unlimited | Solo operators, freelancers |
| Pro | $16/month | 10,000 | Unlimited | Agencies, power users |
| Teams | $29/month | 10,000 | Unlimited | Multi-person teams |
| Enterprise | Custom | Custom | Unlimited | Large organizations |
The first thing that surprises most people is that Core, Pro, and Teams all include the same 10,000 credits per month at the base level. You are not paying more for credits when you upgrade from Core to Pro. You are paying for execution speed, advanced debugging tools, scheduling granularity, and team collaboration features.
Additional credits are purchased in packs of 10,000 for approximately $9 per month on any paid plan, regardless of tier.
Make.com Free Plan: What You Actually Get
The free plan is genuinely useful for learning Make.com and testing scenarios before committing to a paid tier. It is not useful for running production business automations.
The critical limitations are the 2 active scenario cap and the 15-minute minimum polling interval. If you need more than 2 workflows running simultaneously, or if you need near-real-time triggering, the free plan hits its ceiling immediately.
For agencies evaluating Make.com before recommending it to clients, the free plan is the right starting point. Build your test scenarios, watch the credit counter in the execution dashboard, and use the real consumption numbers to estimate what paid plan you actually need before upgrading.
Make.com Core Plan: $9 Per Month
The Core plan is the best-value paid automation tier in 2026. At $9 per month with annual billing and 10,000 credits, Core delivers the full Make.com feature set for individual operators and freelancers with moderate automation needs.
Core adds over the free plan:
- Unlimited active scenarios
- Make.com API access
- Scheduling down to 1-minute intervals
- Higher data transfer limits
Make.com Core at roughly $10 per month is approximately 47 percent cheaper than Zapier Starter at $19.99 per month, while delivering 10,000 operations versus Zapier’s 2,000 tasks. WorkflowPick
For a freelancer running GoHighLevel lead generation workflows, Facebook Lead Ads syncs, and basic CRM automations, Core at $9 per month covers most real-world scenarios comfortably.
Who Core is right for: Solo operators, individual automation builders, freelancers running under 10 active scenarios with moderate data volume.
Who should skip Core: Agencies building complex client automations who need full execution log search for debugging, and any team with more than one person managing scenarios.
Make.com Pro Plan: $16 Per Month
The Pro plan adds three critical features on top of Core: full-text execution log search, custom variables, and priority scenario execution.
For agencies building client automations in Make.com, the Pro plan is essentially required. Here is why.
Full-text execution log search is the feature that makes debugging production scenarios genuinely fast. When a scenario fails at 3am and a client contacts you the next morning asking why leads stopped entering their CRM, you need to find the exact execution that failed, the module that errored, and the data that caused it. Without full log search, that investigation takes 20 to 40 minutes of scrolling through execution history. With it, you find the failed run in under 60 seconds.
Priority scenario execution means your scenarios run first during Make.com peak periods. For client-facing automations where a lead submits a form and expects an immediate SMS response, priority execution is the difference between a 30-second response and a 5-minute wait.
Custom variables allow you to store and reference values across modules in complex scenarios without workarounds.
The upgrade from Core to Pro costs $7 per month. For any agency running more than 5 client scenarios, the debugging time saved on the first failed scenario in a month covers that cost entirely.
Who Pro is right for: Agencies, developers building complex multi-step automations, and anyone running production client-facing workflows where debugging speed matters.
Make.com Teams Plan: $29 Per Month
The Teams plan adds multi-user access, team roles, shared scenario libraries, and permission management. The base credit allocation remains identical to Core and Pro at 10,000 credits per month.
The $13 per month difference between Pro and Teams buys collaboration infrastructure. If you are a solo operator or a one-person agency, Pro is sufficient. If two or more people need to build, edit, or monitor scenarios in the same Make.com account, Teams pays for itself in reduced coordination overhead almost immediately.
Who Teams is right for: Agencies with 2 or more team members managing automation builds, businesses where a technical team and a client-facing team both need scenario access.
How Make.com Credits Actually Work in 2026
This is where most agencies get surprised by their actual bill. Understanding how credits are consumed is more important than understanding the plan price.
The Credit Model Change of August 2025
On August 27, 2025, Make.com migrated from an operations model to a credits model. For standard module executions, the math is the same: one module execution costs one credit. What changed is how AI features and code execution are counted. Alltomate
For agencies not using AI features inside Make.com, the transition was largely cosmetic. For agencies building AI-augmented workflows with native Make.com AI modules, credit consumption can be meaningfully higher.
What Consumes Credits
Every module that executes inside a scenario consumes one credit. This includes:
- Trigger modules
- Filter modules
- Router modules
- Action modules
- HTTP request modules
- Data formatter modules
Every iterator loop counts separately per iteration. If you loop through 100 records in a scenario with 6 modules, that is 600 credits per run, not 6.
AI-native modules consume credits at variable rates depending on the feature and model used. Running Make Code in JavaScript or Python costs two credits per second of execution time.
Failed runs that trigger automatic retries consume credits for each retry attempt. A scenario hitting an API rate limit and retrying four times per execution burns five times the expected credits.
Real Credit Consumption Examples
Here is what actual agency automation scenarios consume monthly:
| Scenario | Modules | Runs Per Month | Credits Per Month |
|---|---|---|---|
| Facebook Lead Ads to GHL Contact | 4 modules, 200 leads | 200 | 800 |
| GHL Stage Change to Slack Notification | 3 modules, 500 events | 500 | 1,500 |
| Typeform to GHL with AI Scoring | 6 modules, 100 leads | 100 | 600 |
| Weekly Google Sheets Report | 8 modules, 4 runs | 4 | 32 |
| Appointment Confirmation System | 5 modules, 300 bookings | 300 | 1,500 |
A typical agency running five to eight moderate client automation scenarios consumes 4,000 to 7,000 credits per month. The Core plan at 10,000 credits covers this comfortably with headroom.
High-volume scenarios with iterator loops or AI modules can consume credits much faster. A 6-module scenario running every 15 minutes consumes 34,560 operations per month minimum, before any iteration or branching. Always build and watch the credit counter on the free plan before estimating production costs. Aitoolssolo
Make.com vs Zapier Pricing: The Real Comparison
The most common question agencies ask before committing to Make.com is how it compares to Zapier in actual cost.
| Factor | Make.com Core | Zapier Starter |
|---|---|---|
| Monthly price | $9/month | $19.99/month |
| Credits or tasks per month | 10,000 credits | 750 tasks |
| Multi-step workflows | Included | Included |
| Visual canvas builder | Yes | No |
| Routing and filters | Included | Included |
| Real-time webhooks | Yes | Yes |
| Full execution logs | Pro plan only | Available |
| AI integrations | Native modules | Available |
Zapier counts one task per two-step Zap regardless of how many steps. Make.com counts one credit per module execution. For simple two-step automations, Zapier can be more credit-efficient. For complex multi-step workflows with routing and filtering, Make.com is significantly cheaper per action.
One automation builder documented saving $720 per year switching from Zapier to Make.com. A content automation system that cost $200 per month on Zapier costs $16 per month on Make.com Pro. Blog Recode
For agencies running complex GoHighLevel integrations with multi-step routing, Make.com delivers 5 to 7 times the automation volume of Zapier at the same price point.
Make.com Pricing for GoHighLevel Agencies: What to Expect
Agencies running Make.com specifically to power GoHighLevel integrations have a predictable credit consumption profile.
Typical GHL agency scenario stack:
- Facebook Lead Ads to GHL Contact creation (per lead)
- GHL pipeline stage change to Slack (per deal movement)
- Appointment booking to Google Sheets reporting (per booking)
- Shopify purchase to GHL contact and campaign (per order)
- Weekly analytics pull to client Google Sheet (weekly)
For an agency managing 5 clients with moderate activity, the combined monthly credit consumption for this stack typically falls between 5,000 and 8,000 credits per month.
Recommended plan: Make.com Pro at $16 per month. The full execution log search alone is worth the upgrade over Core for client-facing work where debugging speed directly impacts client satisfaction.
If the agency scales to 10 or more active clients with high lead volume, budget an additional $9 per month for a 10,000-credit pack on top of the Pro plan base allocation.
Make.com GoHighLevel Integration Complete Guide 2026
Make.com Hidden Costs to Know Before Committing
Beyond the plan price and credit consumption, there are real costs that agencies discover after signing up.
AI module credit multipliers: Native Make.com AI modules including audio transcription, image analysis, and AI text generation consume credits at rates significantly higher than standard modules. A single audio transcription module can consume 50 credits per execution. For agencies building AI-augmented workflows, test AI module credit consumption carefully before building production scenarios at scale.
Retry credit consumption: Failed scenario runs that trigger automatic retries consume credits for each retry. If an external API is rate-limiting your scenarios and triggering repeated retries, you can exhaust your monthly credit allocation faster than expected without processing any real data.
Polling vs webhook trigger costs: Polling triggers wake up on a schedule and consume credits whether or not new data exists. A polling trigger running every 15 minutes consumes 2,880 trigger credits per month before processing a single record. Replacing polling triggers with webhooks where the external app pushes data to Make.com on demand eliminates this baseline credit drain entirely.
Annual billing commitment: Annual billing saves 15 to 20 percent but locks you in for 12 months. Commit to annual billing after your first 30 days when you have real credit consumption data from production scenarios.
Is Make.com Worth It for Agencies in 2026?
The honest answer is yes, with one important condition: you need to understand the credit model before building at scale.
Make.com is the best visual automation platform for agencies in 2026 on a price-to-capability basis. The visual scenario builder makes complex multi-step GoHighLevel integrations dramatically easier to build and debug than any competing platform. The pricing is 5 to 7 times cheaper than Zapier at equivalent automation complexity. The 3,000-plus app integration library covers virtually every tool in a modern agency stack.
The condition is credit consumption planning. Agencies that sign up for Core at $9 per month and immediately build complex AI-augmented scenarios with iterator loops and polling triggers often find themselves burning through 10,000 credits in the first week. Build on the free plan first. Watch the credit counter. Use real consumption numbers to choose your plan.
Make.com is worth it if:
- You run more than 5 active automation scenarios
- You need multi-step workflows with routing and conditional logic
- You are connecting GoHighLevel to external tools
- Your current Zapier bill exceeds $30 per month
- You have basic technical comfort with workflow logic
Consider alternatives if:
- You are brand new to automation and want the simplest possible onboarding
- You only need 1 to 3 simple two-step automations
- You need guaranteed enterprise-grade SLAs from day one
GoHighLevel Automation Workflows Every Agency Must Build in 2026
FAQ
Q: What is Make.com pricing in 2026?
A: Make.com offers five plans in 2026. The free plan includes 1,000 credits per month with 2 active scenarios. The Core plan costs $9 per month annually with 10,000 credits and unlimited scenarios. Pro costs $16 per month with priority execution and full log search. Teams costs $29 per month with multi-user access. Enterprise pricing is custom.
Q: What are Make.com credits and how do they work?
A: Make.com switched from an operations model to a credits model in August 2025. For standard automations, one module execution costs one credit. A scenario with 5 modules that runs 100 times per month consumes 500 credits. AI-native modules and code execution modules consume credits at higher variable rates.
Q: Is Make.com cheaper than Zapier?
A: Yes, significantly. Make.com Core at $9 per month delivers 10,000 credits. Zapier Starter at $19.99 per month delivers 750 tasks. For multi-step automations, Make.com delivers 5 to 7 times more automation volume per dollar than Zapier at comparable plan levels.
Q: Which Make.com plan is best for a marketing agency?
A: The Pro plan at $16 per month is the recommended plan for marketing agencies. The full-text execution log search on Pro is essential for debugging client-facing automations efficiently. If multiple team members need to build and manage scenarios, upgrade to Teams at $29 per month.
Q: Does Make.com have a free plan?
A: Yes. Make.com’s free plan includes 1,000 credits per month, 2 active scenarios, access to 3,000-plus app integrations, and the full visual workflow builder. The free plan is permanently available and is genuinely useful for testing and learning the platform before upgrading.
Q: Can Make.com integrate with GoHighLevel?
A: Yes. Make.com has a native GoHighLevel module library covering contact creation, contact updates, opportunity management, campaign enrollment, and event watching. Agencies use Make.com to connect GoHighLevel with Facebook Lead Ads, Shopify, Slack, Google Sheets, Typeform, and hundreds of other tools in complex multi-step automations.
Final Verdict on Make.com Pricing
Make.com is the most cost-effective visual automation platform available to agencies in 2026. At $9 to $16 per month for the plans that cover 95 percent of real agency use cases, it delivers enterprise-grade automation capability at a price point that makes it accessible from day one.
The credit model requires more attention than a simple task-based billing system, but agencies that take the time to understand credit consumption and use webhooks instead of polling triggers consistently operate well within their plan allocations without surprise overage costs.
Start on the free plan. Build your first three scenarios. Watch the credit counter. Then choose Core or Pro based on real numbers, not estimates. That approach eliminates billing surprises and gives you a production-ready automation stack for under $20 per month.
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